Will Your Explainer Video Make Your Viewers Convert?

September 29, 2015


P-6icture this: a viewer who makes it to the end of your explainer video and is excited about your product. Isn’t it beautiful? We think so too.

This scenario is every single marketer’s dream, and having engaged and excited viewers can become a regular reality for you with the right explainer video.

Once a viewer reaches the end of your video, you are already sure to have engaged them and also peaked their interest. In order to turn this dream viewer into a sale however, your video needs a good call-to-action that convinces that viewer to do exactly what you want them to do.

Without a good call-to-action, all you have is a great video with no conclusion, and this does not help grow your business.

To ensure you get the very best in terms of conversion with your call-to-action, we at Spider Videos decided to explain you in detail how to make the very best out of your call-to-action so that you get the results you want from your videos.

A call-to-action is a short but delicate science, and you want to use every second of it to your favour. In order to achieve that, here are five short and very important rules to create a compelling call-to-action that turns viewers into customers.

Take good note of these five rules and make sure to live by them whenever a call-to-action is involved, because this can make your results go from zero to hero in a very short time.

telephone_phone_call_retro_communication_contact_answer_connection_old_dial_hotline_cord_wired_ring_technology_office_talk_equipment_cable_flat_design_icon-512Clearly define what you want your target audience to do

The first step to guarantee a good conversion rate is to create a call-to-action that specifically describes the purpose of your explainer video.

Whether you want your target audience to buy your product, join you in your cause or even just create a free account on your website or subscribe to your mailing list, you can make them do all of it with a good call-to-action!

All you need to do in order to achieve that is to show them how to do it using short-but-effective sentences, and complement it with an animation that clearly demonstrates the action and how simple it is. Remember that saying that goes ‘monkey see, monkey do’? This is exactly what we’re talking about here.

Alert_exclamation_exclamation_mark_mark-512Use short active words

Every time you use short verbs like buy, contact, sell, sign up, subscribe and so on, you make it much easier for the target audience to only understand the action you want them to take but also memorize exactly what they need to do.

This is particularly useful when your viewer is short of time or needs to go somewhere to complete the action you want them to do. Having them thinking of you and your call-to-action will increase your conversion rates dramatically.

stopwatch-512Offer an incentive or create a sense of urgency

There is virtually no better way to sell something or make your target audience do something than giving them bonuses and incentives.

Here’s an example: ‘sign up today for a free consultation’. Or how about ‘invite your friends and get cashback in your first purchase’? You know better than anyone what your audience considers irresistible and they cannot pass on, so use that to your advantage.

Deadlines can make a customer go from being on the fence to purchasing your product right away to avoid missing out on a great special you are offering them.

cursor-512Give them a way to do what you want them to do

Even when you have a very clear and well-defined call-to-action in place, your target audience also needs some guidance in order to follow through with it.

In other words, it is your job to make it very easy for them to do exactly what you want them to do.

Customers don’t like wasting their time trying to figure out how to do this or that, so guide them through the whole process so that all they need to do is follow your simple and clear instructions.

If your call-to-action involves a website, a phone number or address, be sure to mention it during your video so that they don’t have to look for it themselves.

success_target_goal_competition_solution_targeting_growth_business_marketing_arrow_concept_flat_design_icon-512Get the position right

For your call-to-action to work as you want it to, you need to position it just right in order to grab your target audience’s attention when they are paying close attention to your video.

In a general sense, most explainer videos have a call-to-action included in the very ending scene after they have explained everything the viewer needs to know in order to take action, but in the end it is up to you to decide what’s the best place for your call-to-action.

If you make sure to follow through with these five rules for the perfect and most effective call-to-action your explainer video is sure to generate hundred-fold results for you and your company.

Pay close attention to your call-to-action, as this is the last step between your readers and the pearly gates (i.e. closing a sale with you), so make sure it invites them straight in instead of turning them away.

Is this all we know?

All things considered, these findings are sure to apply to most types and categories of products, but not to all.

At Spider Videos, we have developed an entirely separate and specialized body of knowledge on what is the recipe for success when advertising tech companies, software solutions, online shops, websites and other specific categories that play by different rules.

We would love to share all this knowledge and insight with you. Because of how valuable and effective it is, we treat it like a great family recipe and share it only with our most loved people – our clients.

To get the best information on how to make killer videos for all types of industries and much more, we would like to invite you to become part of the Spider Videos family.

Contact us now!

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